Q. Who are you? What is your background?
A. My name is Hannah Lee, and I’m a graphic designer, dog mom, wife, and plant lover. A North Carolina native, I grew up in the Triangle before living in New York City for five years. With a BFA in Communication Design from Parsons the New School for Design, I decided to move back South with my husband to both be close to family and follow our dreams. I was a freelance graphic designer throughout school and after. After graduating, I took a job as a designer at a publishing house. Wanting to pursue my love for branding, I was then hired at a corporate design firm. I quickly realized that this wasn’t the right fit—knowing that what I loved was working with collaborating and creatively with others and clients. Thus, I launched Foxwood Studio.
Q. What is your work?
A. I am the owner of Foxwood Studio, a branding and web design studio. We work closely with small business and entrepreneurs to create meaningful and strategic visual identities. Our work includes branding design, packaging, website design and development, social media content, and more.
Q. What is one project you are excited to be working on right now?
A. Honestly, all of the projects in the studio right now are amazing. We are working with a variety of strong, passionate women in businesses that range from wellness to photography to clothing to retail. Through research and exploration, it is so inspiring to be able to learn about such a mixture of fields, constantly keeping the work fresh and exciting. In their work, these women are hand-dying, on the ground photographing, cooking from scratch, building teams, growing empires, and more—which is incredible to watch and be a part of.
Q. What is one thing you've done recently that's scared you and took courage, but you're glad you did?
A. Saying no. I recently have had to turn down projects that I knew would not be the right fit. While my heart wanted to say yes, I knew I had to say no. This is a practice that I continue to work on professionally and personally. It can be so hard to say no, and yet it can be one of the best things you can do for yourself.
Q. What is the work you most want to be doing and are you doing it? If not why not what's stopping you?
A. I am very grateful to wake up every day and pursue what I love. The people that I get to work consistently inspire me daily and drive the studio. Our clients are inspired, driven, and passionate, and we strive to be the same for them. What I dream of doing is building a larger team that can even better serve our client’s needs on a holistic level. Time, money, and space are all very really sides to a business that make it to where this will be a slow process in order to have the most rewarding outcome.
Q. What would you tell your high school or college self?
A. Believe in yourself and don’t be afraid to explore. Nothing is set in stone, so be in the moment, and when that moment doesn’t feel right, move on.
Q. What's one piece of advice or motto you love and use in your daily life that you would like to share with my sweet readers?
A. Do everything with kindness.
Q. What keeps you creating when you don't feel like it?
A. Creativity is definitely a muscle that has to be explored, stretched, and rested. When I feel drained creatively, I often change my scenery by going on walks or sitting outside. Working on a screen almost all day, I also push myself to use paper and pen, flip through books, and make physical moodboards. These are all things that can help reinvigorate creativity and even spark new ideas.
Q. Anything else you'd like to share?
A. As cliché as it sounds, I truly encourage everyone to follow your passions and dreams. And always practice self-care along the way!
Q. What's your favorite yoga pose?
A. That is a hard one! I’d say one of my favorite yoga poses is Tree. The practice of balance and lengthening always gives me strength and a sense of calm.
Q. How do you live a life of abundance?
A. I strive to live a life of abundance by not holding back, spending time with inspiring and kind people, and doing what I love for a living, while always taking time for myself and my family, whether it be coffee in the morning or a weekend getaway.