“When we write about ourselves in the third person, it fools our brain into believing it a bit more. This is called cognitive distance, and it’s a really effective tool when we’re trying to change our thinking or patterns of behavior. The #1 thing I always write is “Lara loves herself.” It sounds so simple, but …”
Clearly starting this company is risky…very risky…but a life without risks is no life at all. Many things that I have done in my life have taken a great deal of courage. I am glad that I am still willing to risk, and that I have never lost that ability (no matter how scared I am inside of failure…and I am!).