Coaching, Goals, Aspirations, Community Alisha Wielfaert Coaching, Goals, Aspirations, Community Alisha Wielfaert

Transformation is Not the Goal, What the Coaching Industry Gets Wrong

One of the things I have the hardest time with in my industry as a coach is hearing fellow coaches market their work by saying “this experience will transform you” or “this experience will be life-changing”. I have created courses and programs and experiences that people have called transformational or groups that have changed lives for the better, but in my opinion that is not the goal of my work at all, and marketing it in that way in my opinion is harmful.

Read More